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Approach - Sara Jacobovici


My approach is based on three concepts of who we are as human beings. We are sensory beings, conscious beings and creative beings.

Our Central Nervous System is continuously, perceiving, sorting, choosing and responding to information received through our sensory system.  As the amniotic fluid is a greater sound carrier than water, our sensory environment begins in utero.  As well as the auditory stimulation that occurs, the fetus experiences movement.  After birth, our experiences continue to be shaped, formed and influenced by what we hear, see, smell, taste, touch, as well as experience proprioceptively and vestibularly.  Meaning is then created by the interactions between our internal and external environments and those sensory experiences.  THIS IS THE GROUND WORK THAT IS LAID FOR CHOICES WE MAKE IN THE FUTURE AS WE CONTINUE TO INTERPRET AND ASSOCIATE THE INFORMATION WE RECEIVE.

Over the years, we collect and store these experiences.  We construct and form memories.  Dr. Keith Sawyer makes the following “provocative claim: Great creativity is based in great memory.”  And, he continues, that according to Joshua Foer “you’ll remember more if you think spatially, visually, and with your body.”    In other words, we remember more when we are engaged with our environment in a physical or sensory way.

One skill that we acquire is the ability to imagine.  According to Michele and Robert Root-Bernstein, imaging is “the most important thinking skill in our creative toolbox.”  They define imaging as “the ability to recreate sensory impressions and feelings in our minds in the absence of extrinsic or direct physical stimulation from our eyes, ears, nose, tongue, hands or body.”

Imaging is connected to the set of cognitive skills we call imagination. We can alter, combine, synthesize and otherwise manipulate sensory images to form images and ideas of things never before perceived in reality. We can project into the future. We can take the creative leaps and conjure up things that, as yet, do not exist.

Metaphor: the language of creative thinking.


“We cannot solve our problems with the same thinking we used when we created them.” –  Albert Einstein

An easy way to shake up our thinking is metaphorically.  When we think metaphorically we utilize our ability to imagine.  Our imagination is given expression through the non-verbal (visual symbols) and verbal language of metaphors.   The metaphor is “out there” to make it possible for us to hear, see and experience things “in a new light which, in turn, may lead to solutions that might not otherwise be anticipated.”  – M. Michalko


Metaphors permeate human thought and action.

Becoming conscious of their use, and applying this language in a stimulating and meaningful way, will provide you with the means to creatively express your thoughts, ideas and solutions to the problems being addressed.